|
Post by xiaobain on Apr 21, 2019 21:18:45 GMT -5
That said, the company is interested in reaching younger consumers. This past May, for example, Pandora was one of the sponsors at Coachella. "It was important for us to step outside of what people know about Pandora and really insert ourselves into the heart of Coachella by showing audiences that we know trends and culture," says Pandora chief marketing officer Charisse Ford. PANDORA EarringThe new PANDORA Earring, a flexible mesh-style bracelet meant to match with clip-on interchangeable charms created specifically for the bracelet, comes in three metals: sterling silver and two proprietary metal tones, Pandora Rose and Pandora Shine. PANDORA Earring retires slow-selling charms twice a year, and according to Wu, who has an entire section on her blog dedicated to rare charms, there's an appetite among fans for these discontinued items. Pandora fans often buy, sell, and trade on Facebook — one fan group that's based in Malaysia has close to 16,000 members, and another one in Australia has close to 10,000 — or search eBay for rare charms. www.hxjewelers.com/
|
|